About The Initiative

Given the rising number of cervical cancer cases in India, even though it is a completely preventable type of cancer, we decided to work on increasing awareness and reaching out to as many Indian women as possible. For this, we renewed the #ISupportTeal campaign as a step towards creating more awareness about the burden of this disease and ensuring women know about the preventive nature of the disease. Apart from the awareness angle, the campaign also helped people show their solidarity and pay homage to the warriors of the disease.