About The Initiative

As every woman is unique, this campaign can take on different meanings for different women, but the underlying message is increased cervical cancer awareness.
To some of us, it is a show of solidarity – taking a stand to show support to the many women who are victims and survivors of cervical cancer. To other women, it is a wakeup call and a reminder that cervical cancer is the 2nd most common cancer in women, but it is also preventable with vaccination and treatable if detected early with regular screening tests.